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SETON HILL UNIVERSITY ALUMNI EARN MULTIPLE HONORS FOR PATIENT FOCUSED MARKETING AT EXCELA HEALTH

 

               

        Linda Gioia Simon         Mary Dempsey Moximchalk       Amy Waszo                         

GREENSBURG, PA, June 10, 2015… Seton Hill University alumnae Linda Gioia Simon (B 1975), Mary Dempsey Moximchalk (B 2006) and Amy Waszo (MBA 2007)  of the Excela Health Marketing and Communications team, is a recipient of eight separate awards for 2014 marketing efforts based on patient care experiences. The honors come from the Association of Marketing and Communication Professionals (AMPA) in the form of the AVA Digital Awards.  Simon and Moximchalk are marketing coordinators for the health system and Waszo is a physician liaison.

The Excela Health Marketing and Communications team, in collaboration with Downs Creative of New Stanton and Richard Cook, a Pittsburgh-based producer, participated in this international competition which recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication.  Work ranges from digital engagement campaigns to audio and video production, to website development, to social media interaction and mobile marketing. Over the past two decades AMCP judges have earned a reputation for accuracy, fairness and credibility, as all work is evaluated solely on its own quality, creativity and resourcefulness.

Excela Health received three platinum, three gold and two honorable mention awards in the competition.

The 30-minute program, “My Excela Story,” took top honors In the category TV Broadcast & Cable Program.  The show, presented in the news-magazine style, showcased several dramatic patient stories and the key Excela services provided.

In the Commercials category,spots featuring the Hempfield Area School District’s Girls Track Team and Murrysville Ironman triathlete Matt Latimer and their relationship with Excela Health’s orthopedics and sports medicine physicians also received platinum honors.
            A commercial spotlighting the hometown connection for three physicians born and raised in the heart of Excela’s service area won a Gold award, as did two entries in the Video for Web/Medical External category:: the first - the story of cartoonist and illustrator Mark Zingarelli and his superhero, Excela Health hand specialist Lance Brunton; and the second – the miracle tale of 11-year-old Maggie Elder, who received end-of-life care from Excela Health Hospice.

Finally, Honorable Mentions went to commercials featuring Iditarod champion runner Tim Hewitt and furniture store owner John Rusbosin.

To watch Excela Health’s award winning productions, visit www.excelahealth.org/newsroom.  


Wednesday, June 10, 2015 9:17:00 AM

Math & Computer Science Grad Preparing for Career in Big Data

 

“After graduating from Seton Hill, I immediately entered into graduate school to study statistical computing and data mining at the University of Central Florida. While in graduate school, I'm also a graduate teaching assistant for introductory statistics courses. I'm excited for the path that I am taking in that statistics and big data is a booming field in various sectors of industry, and after I graduate, I am poised to apply for any number of positions from any number of companies. However, I would not have been able to excel in this program were it not for the preparation I received in obtaining both my mathematics and computer science degrees from Seton Hill. The quantitative and analytical skills that I developed through these classes have been instrumental to my success in graduate school, and will be pivotal in my future career.”

- Jackie Yanchuck graduated from Seton Hill summa cum laude in 2014 with bachelor’s degrees in math and computer science and a minor in Spanish.

 


Tuesday, June 09, 2015 5:00:00 PM

Baltimore Ravens Next Stop for May MBA Grad

 

“My experience here at Seton Hill definitely is a big reason that I got the position. The classroom provided me with a great base that I was able to apply and expand through my position as the Games Management Graduate Assistant. We also hosted various championship events here -- as well as Relay For Life, that I was a part of managing -- that challenged me and gave me the necessary experience to get to this next step in my career.” 

- Peter Franklin received his MBA in Sports Management from Seton Hill in May 2015, having already accepted a position managing game day operations with the NFL’s Baltimore Ravens. He began his new job in June 2015.

 


Tuesday, June 09, 2015 4:59:00 PM

Seton Hill Student Honored at Clinton Global Initiative University Conference

 
Dipeeka Bastola '16, a junior accounting and international organization major and Spanish minor from Kathmandu, Nepal, and two friends from her native country were recently honored at the Clinton Global Initiative University conference for a financial education project they have developed for young Nepalese students.

 


Wednesday, May 13, 2015 10:54:00 AM

Documentary Filmmaker Speaks at Social Work Seminar

 
JulieHera DeStefano, a documentary filmmaker whose project on women veterans returning home from war will be released later this year, was the keynote speaker at Seton Hill's Spring Social Work Seminar. The seminar offered students as well as social workers from the community an opportunity to discuss ways that returning veterans can be assisted as they reintegrate into society.

 


Wednesday, May 13, 2015 10:51:00 AM

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