Linda Gioia Simon Mary Dempsey Moximchalk Amy Waszo
GREENSBURG, PA, June 10, 2015… Seton Hill University alumnae Linda Gioia Simon (B 1975), Mary Dempsey Moximchalk (B 2006) and Amy Waszo (MBA 2007) of the Excela Health Marketing and Communications team, is a recipient of eight separate awards for 2014 marketing efforts based on patient care experiences. The honors come from the Association of Marketing and Communication Professionals (AMPA) in the form of the AVA Digital Awards. Simon and Moximchalk are marketing coordinators for the health system and Waszo is a physician liaison.
The Excela Health Marketing and Communications team, in collaboration with Downs Creative of New Stanton and Richard Cook, a Pittsburgh-based producer, participated in this international competition which recognizes excellence by creative professionals responsible for the planning, concept, direction, design and production of digital communication. Work ranges from digital engagement campaigns to audio and video production, to website development, to social media interaction and mobile marketing. Over the past two decades AMCP judges have earned a reputation for accuracy, fairness and credibility, as all work is evaluated solely on its own quality, creativity and resourcefulness.
Excela Health received three platinum, three gold and two honorable mention awards in the competition.
The 30-minute program, “My Excela Story,” took top honors In the category TV Broadcast & Cable Program. The show, presented in the news-magazine style, showcased several dramatic patient stories and the key Excela services provided.
In the Commercials category,spots featuring the Hempfield Area School District’s Girls Track Team and Murrysville Ironman triathlete Matt Latimer and their relationship with Excela Health’s orthopedics and sports medicine physicians also received platinum honors.
A commercial spotlighting the hometown connection for three physicians born and raised in the heart of Excela’s service area won a Gold award, as did two entries in the Video for Web/Medical External category:: the first - the story of cartoonist and illustrator Mark Zingarelli and his superhero, Excela Health hand specialist Lance Brunton; and the second – the miracle tale of 11-year-old Maggie Elder, who received end-of-life care from Excela Health Hospice.
Finally, Honorable Mentions went to commercials featuring Iditarod champion runner Tim Hewitt and furniture store owner John Rusbosin.
To watch Excela Health’s award winning productions, visit www.excelahealth.org/newsroom.